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International Electronics Show in Chinese enterprises become supporting – E – HC Network Appliance Industry
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International Consumer Electronics Show this scale’s history.
1 9, 4-day 2005 International Consumer Electronics Show in Las Vegas came to an end. This global consumer electronics industry event, bringing together today’s most popular new products and technology, science and technology for people to paint a beautiful blueprint of life.
Chinese consumer electronics market ranks second in the world
This exhibition a total of more than 110 countries and regions over 2,400 exhibitors and attracted nearly 120,000 professionals who come to visit, a record scale. National companies around the audio, digital imaging, emerging technology, gaming systems, home networking, home theater, mobile electronics and wireless communications, the eight themes same stage. They brought with them 34 categories in consumer electronics, large TV, computer, car stereo, small cell phone, MP3 and remote control, exhibits covering almost all aspects of people’s lives.
As far beyond the Las Vegas Convention Center exhibitors booth capacity, the Consumer Electronics Association show organizers had rented several hotels around the period from the venue, and even still take the side of the road from the tent to increase booth.
Current Consumer Electronics Show in the grand global consumer electronics industry reflects the rapid development momentum, but also heighten the exhibition theme of “growth.” According to the Consumer Electronics Association president and Mr. Xia Peiluo introduced in 2004, the U.S. consumer electronics market reached 113.5 billion U.S. dollars, 11% expected to maintain a high growth rate, became the most dynamic industries. China consumer electronics industry in recent years maintained a rapid development momentum. IDT famous American consultancy group predicts by 2008, China’s consumer electronics market will reach 100 billion U.S. dollars, it is possible the second largest in the world.
Show in the Jan. 6 opening day of the Consumer Electronics Association also announced in July this year and China will cooperate in Qingdao, China International Consumer Electronics Show held. Shapiro said: “This cooperation will the Consumer Electronics Association and the International Consumer Electronics Show to provide a landing the world’s largest potential market of rare opportunity.”
This would be the digital home appliance makers in a key showdown
The day before the opening, Microsoft Chairman Bill? Gates said in his speech, today’s world, digital’s growth rate has far exceeded expectations. Consumers will be the first 10 years of this century ushered in the digital home life, TV, MP3, DVD, digital cameras and other entertainment devices connected through wireless networks to allow consumers time to live in a world of sound and color.
As a home entertainment center of the most important part of high-definition digital TV seems to be the brightest star in this show, the exhibition hall have been erected everywhere in the TV wall gives a dazzling sense. To attract customers, the manufacturers have come up with their own unique skills, a variety of rear projection TV, LCD TV and Plasma TV’s new frequent. Such as Samsung unveiled the world’s largest 102-inch plasma TV, which will be appliance vendors such as ViewSonic’s wireless video transmission technology into its own digital TV were.
Hot compared to digital television, the traditional TV show traces of the scene is hard to find, which faithfully reflects the tremendous changes in today’s television market. The Consumer Electronics Association survey in 2005, large-size LCD TV and plasma TV sales could reach 15 billion U.S. dollars, the U.S. will account for 40% of TV sales. U.S. appliance industry experts predict that 2005 would be the digital home appliance makers in a key showdown.
Worth mentioning is that domestic TV makers TCL and Thomson joint venture TTE Corporation introduced a LCD TV, won an innovation award this exhibition has become the only Chinese company honor .
Chinese enterprises need to focus on brand building
Recent years, with the rapid development of the consumer electronics industry, more and more Chinese enterprises to figure began to appear in the Consumer Electronics Show.
Interview in the way to the United States, the reporter in the San Francisco International Airport, waiting in the hall to go more than half of participants who are representative of Chinese enterprises. Mr. Xia Peiluo said before the opening of the exhibition, the number of Chinese exhibitors much more than previous. But reporters found only at this show Skyworth, Haier and a few other companies squeeze into the Convention Center, venue, and the rest almost all Chinese enterprises located in remote Pavilion, the number of people come to visit only the main venue for around two to three percent, deserted the scene and at the main venue of the bustling South Korean and Japanese manufacturers stand in sharp contrast.
Bigger problem is, there are a considerable number of Chinese exhibitors purpose is not clear. One representative of participating enterprises in Zhejiang told reporters before his coming to the United States, no understanding of the exhibition, just received a notice on top, so try to hold the attitude, and not only did not investigate the U.S. market, there is no prepared specifically for foreign customers of the exhibits. Results can be imagined and did not have people to patronize his booth, not to mention selling product.
Products from the exhibitors to see the vast majority are caused by domestic manufacturers such as batteries, computer mouse and other low-tech products, and the design similarities. 1 business representatives from the Shenzhen MP3 even told reporters: “We do not own brand, is the OEM for foreign clients.” An American distributor, said that China’s product looks like a replica of the Japanese products, not their own features and brand. It also reflects China’s consumer electronics industry is facing the grim reality: the lack of core technology, product design behind the low added value. The domestic consumer electronics enterprises has been to raise the alarm, if not change this situation as soon as possible, the Chinese consumer electronics manufacturers is likely in the global consumer electronics market, was eliminated in a period of rapid development. As Mr. Xia Peiluo said: “Chinese companies must focus on brand building, and not do a simple low-cost producer.”
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